Reality: Buzz influences highly unlikely products in virtually all industries, as innovations like the Internet let customers quickly spread the word. Fall victim to these misconceptions, and buzz just might exploit you.ġ. Sound like sheer luck? Actually, you can exploit word of mouth- if you understand customer interaction and mutual influence.įirst step: Avoid five common myths about buzz. What do Viagra, the new Volkswagen Beetle, Beanie Baby toys, and Harry Potter books have in common? They’re all commercial mega-successes driven by word of mouth, or buzz.īuzz erupts when people tell each other about favorable experiences, creating explosive, self-generating demand.
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